Doola is intentionally small right now: product intuition, medical-design sensitivity, and startup-scale engineering sitting close together. That makes the work faster, quieter, and more accountable.
25+ years
combined founder and startup experience
30M+
mental health users reached through past scaled products
Privacy-first
product decisions shaped around trust
Why this team is building Doola
Doola sits at the intersection of pregnancy decision support, product design, and AI systems. Melody's medical design background shapes how Doola explains sensitive pregnancy questions without fearmongering, while Demin's engineering background supports privacy-first, scalable AI experiences. The product is built to be educational, source-linked, and clear about its limits.
Founder & CEO
Builds from zero to one with a designer's eye for care.
Melody brings 10+ years of founder experience, a medical design background, and lived experience as a mother of two girls to Doola's product direction, shaping a companion that feels clear, useful, and human for parents.
Technology Lead
Scales startup systems for real-world family moments.
Demin brings 15+ years of startup engineering leadership, with experience building and scaling mental health products that have served more than 30 million users globally.
The team is focused on Doola Scan today while designing the broader companion system carefully: useful context, less panic-searching, and evidence-aware guidance parents can trust.
Contact the Team