women in public hospital maternity care had no continuity of carer.
Victoria, Queensland & WA · 2023AIHW, 2026
Doola AI helps
new moms to be
in the know
01 / The everyday unknownsPregnancy comes
Pregnancy comes
with enough unknowns
Care happens in appointments. Pregnancy happens every day. Doola AI brings a little clarity to the moments in between, with ingredient checks, nutrition insights and guidance for the week you’re in.
of Australian maternity models offered continuity across the whole maternity period.
Australia · 2025AIHW, 2025new and expectant mothers experience perinatal depression or anxiety.
Australia · 2026 announcementAustralian GovernmentKnow what matters
between appointments
Your next appointment is Tuesday. Your questions come up every day.
“Is this feeling normal?” “Can I use this skincare?” “What should I eat?” Explore common body changes, everyday ingredients and what’s coming next for your stage.
Your weekly changes
Know what’s common and what’s next.
Food & nourishment
Find your nutrition focus for the week.
Ingredient checks
Take a closer look before you choose.
Guidance for you
Shaped by your stage and what you share.
03 / Your everyday, a little clearer
Guidance for the decisions
that fill your day.
Made personal
Your week matters. So do your preferences. Your stage, dietary preferences and sensitivities help shape what you see.
Everyday ingredients
See what’s behind the label. Explore the ingredients, why they matter for you, and the sources behind the guidance.
Your changing body
Explore common experiences, body changes and upcoming milestones for your stage.
You & your baby
Explore this week’s developmental focus and everyday habits that support you both.
Food & nourishment
See your weekly nutrition focus, with food ideas that reflect your dietary preferences.
Made personalIN THE APP
Your context makes the difference.
03 / Your everyday, a little clearer
01 / Made personal
Know what matters just for you
Your week matters. So do your preferences. Your stage, dietary preferences and sensitivities help shape what you see.
Made personal
02 / Everyday ingredients
Know what’s inside before you choose
See what’s behind the label. Explore the ingredients, why they matter for you, and the sources behind the guidance.
Everyday ingredients
03 / Your changing body
Know what’s common and what’s next
Explore common experiences, body changes and upcoming milestones for your stage.
Your changing body
04 / You & your baby
Know what supports you and baby
Explore this week’s developmental focus and everyday habits that support you both.
You & your baby
05 / Food & nourishment
Know how to eat for the week
See your weekly nutrition focus, with food ideas that reflect your dietary preferences.
Food & nourishment
04 / Room for both. Clarity on each.Two perspectives.
Two perspectives.
Clearly labelled.
Published guidance. Shared experience. Know which you’re reading.
Explore what the sources say alongside what other moms have experienced, with each clearly labelled.
Know what
the evidence says
Published clinical and public-health sources inform Doola AI’s ingredient checks, nutrition insights and stage-based guidance. Source references help you explore the information behind the guidance.
Know what
other moms experience
Read what moms at a similar stage have experienced and what they found helpful. These accounts add personal perspective; they don’t establish whether a product or approach is safe for you.
Published guidance informs the explanation. Lived experience adds personal perspective. Neither replaces advice from your clinician.
05 / Every version of youKnow all the way,
Know all the way,
TTC to postpartum
Your needs change after birth. You still deserve support. Explore guidance from trying to conceive through pregnancy and postpartum.
Trying to conceive
Explore food guidance with early pregnancy in mind.
Pregnancy
Follow your weekly changes, nutrition focus and baby’s development.
Postpartum
Update your stage and feeding context, and explore weekly insights after birth.
You’re becoming someone new.
You still deserve to feel like you.
You still deserve to feel like you.
06 / Personal should stay consideredKnow where your
Know where your
information goes
We use the details you share to personalise guidance and run Doola AI. We don’t sell your pregnancy scan content or pregnancy-related submissions.
Our privacy policy explains the service providers we use and how to request access, corrections or deletion.
Read our privacy policyOur vision: what we’re building nextConnecting the dots,
Connecting the dots,
with you at the centre
You
Your context
Community
Clinicians
Support should reflect more than a single question or moment.
Our vision is to connect the dots across your experience of motherhood.
We want what you share, what changes and what helps to inform more relevant guidance over time, with real human clinical support and validation.
Midwives and obstetricians would help review and refine that guidance, bringing professional judgement into how Doola AI learns to support you.
More helpful than I thought... Recommend to all new parents
Every mama deserves
safer choices
Start with guidance for your stage, or take a closer look
at an ingredient you’ve been wondering about.
4.6/5 on the US App Store
Free to download. In-app purchases available.Loved by 11K+ new moms-to-be.
The things you might be wonderingBefore you
Before you
download
Doola AI is an iPhone and Android app offering stage-based guidance, nutrition insights and ingredient checks from trying to conceive through postpartum. It uses the context you share to make guidance more relevant.
Yes. TTC guidance helps you explore food choices with early pregnancy in mind.
No. Doola AI labels lived experience separately from published clinical guidance so you can tell the sources apart.
Doola AI is designed around the everyday decisions of pregnancy and early motherhood. Your stage, dietary preferences and sensitivities help shape weekly insights, nutrition guidance and ingredient checks in one place. You can explore these features without writing a chat prompt. Doola AI does not currently offer chat.
Doola AI brings weekly changes together with practical food guidance and ingredient checks. You can explore what matters for your stage, look more closely at everyday products, and distinguish published guidance from other parents’ experiences—from trying to conceive through postpartum.
No. Doola AI provides educational information. Your doctor or midwife can assess symptoms and advise on your care.
Contact contact@doola.ai to make a privacy request. The privacy policy explains verification, retention and deletion timeframes.
Doola AI is free to download, with in-app purchases available. Check the app and App Store listing for current subscription options and pricing.